Nowadays, you can rely on Google to answer almost any inquiry you might have. For many people, the world’s most popular search engine is their first port of call when looking for anything.

That is to say, regardless of the type of website you have, if you want people to find it, it must appear in a search engine. And with the overwhelming amount of information that exists online, that may be a challenging feat to pull off.

Publishing blog posts on your website is one of the best things you can do to boost your chances of ranking high in the search engines. And we’ll tell you exactly why that is!

Blogs assist in building your company’s brand and help you stand out from the competition. They inform your visitors of the current state of your company and can also be utilized to provide more details about your goods and or services.

Is Blogging Really that Beneficial to SEO?

If you want the simple answer, yes, it very much is. But why, you ask? See, having a blog isn’t a ranking factor in and of itself.

Blogging is beneficial to SEO because it helps in a variety of essential ranking factors. It may make a tremendous difference in how well your whole website performs in the search engines if you have a blog that is updated on a regular basis with high-quality blog entries on themes that are relevant to your audience.

We’re here to give you the main reasons why it will do wonders for your website.

Blogs can help increase users’ time on a page.

Google’s top priority is to provide the information that people are looking for so that people will continue to use their search engine. When someone performs a search, clicks on the first link that pops up, finds it unhelpful, and returns to the search page, Google will interpret that the initial result wasn’t as useful as they expected. When someone clicks on a link and stays on that website for a long time, on the other hand, this tells Google that the website is genuinely highly useful. While Google hasn’t explicitly stated that dwell time or the amount of time people stay on your website after they arrive at a ranking component, they have made numerous remarks indicating that it is something they consider and appreciate. Someone who comes to your website via a search result that includes a link to a blog post will have more motivation to stay and read the entire thing than someone who gets on a page with less text or information. This is why having a high-quality blog post or subscribing to a premium blog writing service such as the one offered by Socialsmithy nowadays is crucial. It helps keep your audience interested, thus increasing their time on your website. This is especially true in the case of longer, more detailed entries. According to SEO experts, longer blog pieces perform better than shorter ones — the average first-page Google result is nearly 2,000 words long.

Blogging frequently keeps your website fresh and up to date.

If you come across a website that hasn’t been updated in years, you’re generally going to lose faith in the information you’re seeing. It’s possible that the company it represents has gone out of business entirely or that the content on the website has been completely disproved or changed since the last update. Google does not provide outdated information to its users. Websites that are updated on a regular basis show them that the site is active and offers new stuff. It also gives search engine algorithms more reasons to index your website more frequently, which keeps it on their radar for longer. Because you’re unlikely to have a need to update your homepage frequently (and doing so isn’t always a wise business move), a blog is a more practical tool for regularly adding new content to your website.

Blogging allows you to target long-tail keywords that are optimized for SEO.

When it comes to SEO, a whole lot of individuals want to target the most relevant keywords for their brand. If you sell PC peripherals/hardware, for example, you would definitely want to be on the first page of results for the term “PC peripherals/hardware.”

While that’s an admirable goal, unless you’re the country’s largest PC peripherals/hardware manufacturer, you’ll probably struggle to rank first in that search. SEO is a very competitive field. Most brands’ best hope is to hunt for lengthier, more specialized keywords relevant to their business that people are searching for and strive to rank for those.

Long-tail keywords are incredibly crucial in any SEO plan because half of all searches are for terms that are four words or longer. However, trying to incorporate them into your product pages might be difficult and awkward in terms of design. They are, however, the ideal terms to target in a blog post. A computer store could utilize its blog entries to provide information on topics like “best PC peripherals/hardware in 2022” or “best budget PC peripherals modifications.”

These specific searches don’t generate as much traffic as “PC equipment,” but they come from people who are clearly in your target demographic of gamers, and if you can get to the first page, you’ll get way more traffic from these topics than you would from broader, more popular phrases on page five or ten

The SEO industry is quite cutthroat. The greatest chance for the majority of brands is to look for longer, more specific keywords related to their industry that people are searching for and work to rank for those.

Internal linking is made possible when you have blogs.

Internal links are the most straightforward to obtain because these can be developed on your own, and these account for a significant percentage of SEO. Not integrating internal links on your website that guide people from one page to the next is one of the most typical SEO mistakes.

While you may find some decent internal linking chances on your website’s main pages, the possibilities really go up once you start producing blog articles. As you create more pages on different but connected topics, you’ll have more opportunities to link them naturally.

Every time you do so, you may use the anchor text to tell Google more about the page you’re referring to, strengthening its link to your target keywords in the eyes of the algorithm.

A high-quality blog provides more reasons for other websites to link back to yours.

Internal links are important, but acquiring external links is the most difficult component of SEO. Other (and well-known) websites must connect to yours in order for Google to consider it trustworthy and authoritative. Although getting external links without a blog isn’t technically impossible, it’s far more difficult.

Writing a blog will provide your audience with important content on page after page of your website. If you have a lot of well-written blog entries, there’s a far better chance that your website will supply the information that’s worth referring to whenever another website believes it’s important to their readers to point them to useful material on another site.

This is proven by research. Companies with well-written blogs on their website get up to 97 percent more inbound links, according to HubSpot. It’s only natural that more websites would link to that extremely useful piece you authored about “What to get your gamer girlfriend for Valentine’s Day?” rather than your homepage.

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