As brands and consumers adjusted to their new routines due to the pandemic’s disruption, there has been a shift in how we all communicate and utilize social media today. And in 2022, what appeared like the optimum time to post on social media last year has become more focused and concentrated.
It’s no secret that social media creates chances for many organizations, with roughly 4 billion users across all platforms and the average individual using numerous social sites every month. 71% of consumers reported utilizing social media more than in previous years, implying that businesses and marketers must reach their audiences where they are. When marketers exceed customers’ expectations on social media, the benefits spread across the company.
Use this information to help you plan your posting calendar, or keep reading for suggestions on incorporating these findings into your own analysis of your account’s peak engagement hours.
The overall best times to share your social media postDepending on your goals, content style, and audience, each social platform offers its own set of advantages. Consider evaluating your social media goals and overall KPIs if your engagement isn’t where you want it to be. Of course, knowing which days generate the most engagement aids in achieving those objectives. Throughout Socialsmithy’s experience with the clients’ social media posts and a good amount of research, we noticed that times of engagement were high on Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. while reading the data for each social network separately. Most social media networks, including Facebook, Instagram, and Twitter, found that midweek mornings were a successful period.
- Tuesdays – Thursdays at 9 a.m. or 10 a.m. stands to be the best timeframe for your posts
- Sundays, for some not so obscure reasons, prove to be the worst to post
Read on to know about the optimal post times for each platform.
- Ideal time for posting on Facebook: Mondays – Fridays at 3 a.m. or Tuesday at 10 a.m.
- Weekdays will generally give you great engagement
- Saturdays seem to not be ideal for Facebook posts
One of Facebook’s biggest strengths is allowing you to target a specific audience through paid campaigns and advertisements. The platform maintains a significant amount of information about its users, which can be advantageous when targeting ads. In addition, creating a Facebook Business Page can be an effective small business marketing tool.
- Specific ideal times for posting on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.
- You’ll find Tuesdays and Wednesdays to be highly engaging.
- Sundays are the worst time to post (again, no surprise here.)
Instagram for business can help to increase brand visibility, increase revenue, and establish and track audience engagement. It’s also a terrific way to locate customers where they’re currently spending time if you make the correct post at the right moment. Aside from that, it can provide useful audience information for use with all of your marketing strategy initiatives.
- Ideal time for posting on Twitter: Mondays throughout Saturdays at 9 a.m.
- Tuesdays and Wednesdays will be your best bet for engagement purposes
- Worst days to post on Twitter: Sundays
According to data from the company’s most recent investor earnings report, Twitter has 229 million monetisable daily active users worldwide in April 2022. Using a platform like Twitter allows businesses to engage with their customer base at a low cost. It allows them to reach audiences all over the world while also allowing them to connect with customers rather than constantly marketing products and services.
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