As brands and consumers adjusted to their new routines due to the pandemic’s disruption, there has been a shift in how we all communicate and utilize social media today. And in 2022, what appeared like the optimum time to post on social media last year has become more focused and concentrated.

It’s no secret that social media creates chances for many organizations, with roughly 4 billion users across all platforms and the average individual using numerous social sites every month. 71% of consumers reported utilizing social media more than in previous years, implying that businesses and marketers must reach their audiences where they are. When marketers exceed customers’ expectations on social media, the benefits spread across the company.

Use this information to help you plan your posting calendar, or keep reading for suggestions on incorporating these findings into your own analysis of your account’s peak engagement hours.

The overall best times to share your social media post

Depending on your goals, content style, and audience, each social platform offers its own set of advantages. Consider evaluating your social media goals and overall KPIs if your engagement isn’t where you want it to be. Of course, knowing which days generate the most engagement aids in achieving those objectives. Throughout Socialsmithy’s experience with the clients’ social media posts and a good amount of research, we noticed that times of engagement were high on Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. while reading the data for each social network separately. Most social media networks, including Facebook, Instagram, and Twitter, found that midweek mornings were a successful period.
  • Tuesdays – Thursdays at 9 a.m. or 10 a.m. stands to be the best timeframe for your posts
  • Sundays, for some not so obscure reasons, prove to be the worst to post
However, there’s more to social media sharing than this fast statistic. Throughout the week and at remarkably diverse periods, each network witnessed varying levels of participation. When industries are taken into account, engagement levels vary even more. So, from Tuesday to Thursday at 9 or 10 a.m. Although the optimum times to post on social media are often the mornings and evenings, there are a few extra elements to consider before scheduling any posts.  

Read on to know about the optimal post times for each platform.

Facebook

  • Ideal time for posting on Facebook: Mondays – Fridays at 3 a.m. or Tuesday at 10 a.m.
  • Weekdays will generally give you great engagement
  • Saturdays seem to not be ideal for Facebook posts
While Facebook proves to be the most popular marketing platform worldwide, we’ve noticed an intriguing shift in trend when the most engagement transpires this year. Previously, the mid-morning hours ruled, but the early morning hours appear to have taken over. When comparing the statistics to last year, there are a few more “off” occasions for Facebook. Early mornings and mid-mornings on weekdays continue to have higher engagement and have become much more advantageous for brands to acquire eyes on their content. Keep in mind that the top periods indicated are in US Central Time, so the strong interaction seen early in the mornings, in addition to the regular US workday, represents Facebook’s enormous global audience. What exactly does this imply? Facebook continues to demonstrate the feasibility of implementing a multi-location or worldwide strategy for social media.

One of Facebook’s biggest strengths is allowing you to target a specific audience through paid campaigns and advertisements. The platform maintains a significant amount of information about its users, which can be advantageous when targeting ads. In addition, creating a Facebook Business Page can be an effective small business marketing tool.

Max Freedman

Instagram

  • Specific ideal times for posting on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.
  • You’ll find Tuesdays and Wednesdays to be highly engaging.
  • Sundays are the worst time to post (again, no surprise here.)
Instagram already took over the world a few years ago. But their popularity skyrocketed in 2020 and 2021, with 2 billion monthly users by early 2022. While TikTok’s rivalry for short-form video content is heating up, Instagram’s staying strength is undeniable, especially as they add new features and improves current ones. Reels have made it easier to produce and find videos on Instagram Video, which has been expanded to 60-minute recordings. Instagram’s top posting times increased in 2021 compared to prior years. On weekdays, midday engagement increased, with peak times ranging from 10 a.m. to 2 p.m. Evenings and weekends indicated higher chances for involvement between 1 p.m. and 3 p.m. Instagram is still a platform where brands, products, and services get a chance to be discovered. New or expanded e-commerce features are shaping consumer behavior. 44% of app users shop for things on a weekly basis. It only makes sense to expand the app to include e-commerce capabilities because the platform is built on sharing high-quality photographs.   If Instagram is where their target audience is, brands shouldn’t ignore it. Use infographics to highlight products or your brand’s unique design on the platform. When uploading varied content on Instagram, there are countless ways to engage followers.

Instagram for business can help to increase brand visibility, increase revenue, and establish and track audience engagement. It’s also a terrific way to locate customers where they’re currently spending time if you make the correct post at the right moment. Aside from that, it can provide useful audience information for use with all of your marketing strategy initiatives.

Twitter

  •  Ideal time for posting on Twitter: Mondays throughout Saturdays at 9 a.m.
  • Tuesdays and Wednesdays will be your best bet for engagement purposes
  • Worst days to post on Twitter: Sundays
Twitter has always been the go-to site for real-time breaking news and discussions. The COVID-19 epidemic, now in its second year, did not slow down in 2021. Brands that wish to participate in trending topics must be timely while maintaining what makes them unique. Compared to the previous year, Twitter’s peak engagement periods altered dramatically, being much more focused on the week’s middays and middays. This could indicate a desire for entertainment via viral Tweets and memes and increased attention to breaking news and updates. Keep in mind that Twitter isn’t just for breaking news and popular videos. As an alternative to calling customer service, several brands use Twitter as part of their customer service strategy. This is especially crucial for the platform as marketers continue to build trust with their customers and use social listening to improve customer experience proactively. Because of these critical factors, brands can have several, and sometimes conflicting, Twitter priorities. The top times to post on Twitter that we mentioned above can help you figure out when you should prioritize releasing new content over customer support or consider using numerous Twitter accounts.

According to data from the company’s most recent investor earnings report, Twitter has 229 million monetisable daily active users worldwide in April 2022. Using a platform like Twitter allows businesses to engage with their customer base at a low cost. It allows them to reach audiences all over the world while also allowing them to connect with customers rather than constantly marketing products and services.

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